More people own a mobile device than a toothbrush...is your business capitalizing on social media?

Yes, more people worldwide own a mobile device than a toothbrush. Pretty gross?

With technology, especially social media playing such a promient role in our lives, businesses must develop new communication strategies to be relevant. They no longer have the luxury of sending out only top-down messages, as customers are the center of the communicaiton model and can also co create content regarding the businesses. Social media has completely changed the communication landscape.

Is your business keeping up or becoming irrelevant?