A social marketing campaign aimed at improving oral hygiene

In this research presented at the European Social Marketing Association’s 1st Conference, we examine the effectiveness of a health campaign using social marketing tactics to help university students improve their oral hygiene.

Citation: Lassu, R.A., Pochon, E., Dragonetti G., Bardus, M. & Suggs, L.S. (2012). USI SMILE: A social marketing campaign aimed at improving the oral hygiene of university students in Ticino, Switzerland. European Social Marketing Association 1st Conference. 26-28

November 2012. Lisbon, Portugal.

URL: https://search.usi.ch/en/publications/6325/usi-smile-a-social-marketing-campaign-aimed-at-improving-the-oral-hygiene-of-university-students-in-ticino-switzerland