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Dr. Réka Anna Lassu
Management Professor at Pepperdine University,
Consultant, Leadership & Wellbeing Researcher

Blog


Inspiring Behavior Change with Message Design
Absolutely brilliant! The campaign that made me love social marketing. How brilliant is it? How do you get people to save the...


Perspective: When you feel sad, hurt, sick, or just exhausted, remember to be grateful first.
Perspective. When you feel sad, hurt, sick, or just exhausted, remember to be grateful first. ...Grateful for your life, as not...


Cultural Sensitivity Begins with Self-Awareness
Being culturally sensitive involves more than just reading a book and learning facts about another culture. It means developing a deep...


More people own a mobile device than a toothbrush...is your business capitalizing on social media?
Yes, more people worldwide own a mobile device than a toothbrush. Pretty gross? With technology, especially social media playing such a...


Management is fascinating: my first management conference was a blast!
I got to attend the Western Academy of Management Conference in Napa in March 2014. This was my first taste of the field of management...


Medicine 2.0 World Congress- Innovation in the Healthcare Field
I got to present my Master's thesis research at the Medicine 2.0 Conference. It was so neat to meet with others interested in innovation...


The Journey of my Master's Thesis "Does Health Matter ? A Study on the Use of Social Media
See the Prezi presentation HERE.


Teaching English as a second language...in Switzerland
For the last two summers, I've gotten the pleasure to work at The American School in Switzerland. During the year, it's a private...


Playing small is not an option for a passionate life
Nelson Mandela says it best. Often, we are bombarded with the message to stay small. However, by playing small so that others feel more comfortable around us, we deny our true selves. Instead, we can aim to be passionate and to let that be an inspiration that frees others to do the same in their own way.
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